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''ドイツ語:Vorsprung durch Technik'' ((:ˈfoːɐ̯ʃpʁʊŋ dʊɐ̯ç ˈtɛçnɪk); roughly "Advancement through technology") is a German language phrase and the main advertising slogan and company ethos for the German car maker Audi. It has been used in Audi advertising campaigns all over the world,〔(One of the famous commercials advertising Audi's four-wheel drive abilities )〕 except in the United States where the slogan "Truth in Engineering" is used.〔(【引用サイトリンク】title=Super Bowl 2014 Commercial )〕 It was first used in English-language advertising after Sir John Hegarty of the Bartle Bogle Hegarty advertising agency visited the Audi factory in 1982. In the original British television commercials, the phrase was voiced by Geoffrey Palmer.〔 In the mid-1990s, Audi repositioned itself as the premium brand within the Volkswagen family. ==In popular culture== After its repeated use in advertising campaigns, the phrase found its way into popular culture: *''Only Fools and Horses'' (1986) Series 5, Episode 1: 'From Prussia with Love'. Del Boy quotes the line when trying to comfort a German girl about to give birth. *U2 song "Zooropa"〔(Official U2 Website - Zooropa Lyrics )〕 *Blur song "Parklife" in one of Phil Daniels' lines from the song * The German trance DJ Paul van Dyk titled his 1998 remix album ''Vorsprung Dyk Technik.'' * The punchline for a joke in the movie ''Lock, Stock, and Two Smoking Barrels'' (four spring dwarf technique) * One of Rowan Atkinson's pseudo-German lines in his performance, ("Robert Bennington sings the European Anthem" ) * In the TV series Peep Show, Mark and Gerard are mocking Dobby's new boyfriend for driving an Audi. They rephrase the slogan as 'Vorsprung ''Dick'' Technik' before you hear the thoughts in Mark's head; 'I wish I had an Audi'. * Name of the German techno ensemble Vorsprung durch Techno.〔http://www.discogs.com/artist/15112-VDT?filter_anv=1&anv=Vorsprung+Durch+Techno〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Vorsprung durch Technik」の詳細全文を読む スポンサード リンク
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